About

I live in the heart BC’s wine country. I drive by it all the time and have lived here for over 7 years. I started the Wine Country BC podcast and blog in 2009 for a few reasons, the most important of which was to be a resource for lovers of BC wine to find out about some of the things that happen throughout the year between visiting wine country. I try to post things about the wine industry that I wanted to know about when I used to live in Vancouver.

I work in the wine industry and have since 2005. I’ve worked in vineyards (planting, pruning, harvesting, etc) and in wine cellars (racking, barrel cleaning, pumping, crushing, etc) but since 2009, I’ve focused on selling wines at a wine store and in winery wine shops. I like learning, experiencing and discussing wine all day. I’ve been buying wine, reading about wine, and trying to experience as much as I can about the wine industry for the last decade. I’ve planted, trained, tied, and pruned grape vines. I’ve harvested, stomped, crushed, pumped, and punched down grapes. I’ve cleaned tanks, barrels, bins, buckets, demi-johns, carboys, sorting tables, crushers/destemmers, conveyors, and presses. I’ve stocked shelves, displays, tables, fridges, and bars. I’ve lead tours, talks and tutored tastings in wine shops. It’s all about the experience for me and I love every minute of it.

The people who have participated regularly in this podcast also work in the industry in various ways. All are below a certain age we don’t really remember when BC wine (and Canadian wine) was not entirely fit for human consumption. Our earliest memories of BC are from the early 2000′s or late ’90′s. The wine industry in BC has undergone a major change in the last 20 years and it is in that milieu in which our palates have developed.

"I drank WHAT???"

“I drank WHAT???”

Though we work in the industry, we are not paid by anyone to promote any particular wine at anytime on this website. The only real ‘rule’ in producing my podcasts is that we don’t ever taste a wine made by the winery for which we currently work. Frequent listeners will notice that, like all rules, it gets bent a little sometimes. But for the most part, we will let you know our relationship to the winery or business and I try to make sure as much appropriate information is properly disclosed.

I buy 99% of the wines on the podcast and vidcasts. I’ve been doing that for 5 years now and over 145 episodes so you do the math. If we do present a wine that was given to us by a winery or business, we will try to let you know about that right off the top.

The podcasts are the centerpiece of Wine Country BC. We are at a point in the history of BC wine where most of the wineries are still operated by the first generation. Some of them have a story to tell and there’s no better way than to just have them tell it to you with their own voices. I like writing, but it isn’t my focus here. Frank Zappa said that writing about music is like dancing about architecture. I try not to write about talking about wine when I can cut out a step and get the person that made the wine to talk about it so that you can hear it.

nick and calliI hope you enjoy the podcasts as much as I love producing them.

Here’s a little about the people you can hear on Wine Country BC.

Aaron is from the Kelowna area and has sold wine for years in Summerland and Penticton. He’s been a close follower of BC’s wine industry for the past decade. I worked with Aaron at the BC Wine Information Centre in Penticton from 2009 – 2012.

AJ works in wine sales and marketing. She is truly following her passion for wine everyday. She has also worked in vineyards and cellars and we both worked at Kettle Valley Winery when I first met her in 2008.

Amber is also following her passion for wine and is now the winemaker at CC Jentsch. I met Amber through AJ in 2009.

Calli is working in the wine industry in the Okanagan and has worked at stores in Vancouver as well. I worked with her in 2010 at the BC Wine Info Centre.

Jeanette has worked in winery wine shops and has followed her passion for wine and writing by writing about wine. An avid social media personality, we both answered a tweet from Bruce at Rustico and met there one cold day in February 2010.

Maya has been studying wine and is building her family’s own vineyard and B&B in the Okanagan. I met her through a family member in 2007 when she helped my family move to the Okanagan.

Nick is a winery wine shop manager at See Ya Later and studies wine regularly. Like, all the time. Really.

Sarah has been passionate about wine and wine making for years and currently works in management at Hester Creek.

Plus we will have frequent visits from more of our wine friends from around BC and the Okanagan valley.

Please leave comments or questions for us here at our blog or you can email us at luke(at)winecountrybc.ca.

Cheers from wine country!

~Luke

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