… are all being worked on as we speak. We will be recording the pilot of our podcast soon and will be starting with more reviews and opinions on all things related to the BC wine industry very soon. There’s a lot to say about it at the moment and I’m itching to get started.
There’s a lot going on in the industry right now and it seems like it’s a pivotal time in the history of our wine region. There are new wineries coming online every year, new varieties and styles, and new ideas about what the Okanagan and BC wines are capable of achieving. The most interesting thing about it at this point however, is that most of that growth has happened in a bit of a bubble. And with the current changing economic picture, what will happen to the industry and how it has been built / regulated / sustained? The wine industry in BC has been sheltered so far (especially regarding the world oversupply of wine, although it also seems that other regions are not taking that problem seriously either) and we have been content with editorials that continually call into the question the use of the cork over the screw cap as the closure of choice, as if that will solve the problem of wine quality once and for all.
Honestly, there must be more pressing concerns to write about in magazine and newspaper wine columns. And by the time screw caps do become completely accepted (which I argue will never fully happen) the bottle itself will be a thing of the past in favour of the Tetra-Pak at the middle to lower price points. (Cork and glass bottles will become a luxury for those who can afford it.) Oil changes everything, even wine. As soon as the cost of producing and transporting a glass bottle (even with a screw cap) becomes more expensive than a current $8 bottle of wine, Tertra-Pak or other similar packaging will be the only economical way. Glass bottles will be only for the expensive good juice and the whole debate about screw caps will be a quaint little question in some future version of Trivial Pursuit.
Of course, it is easier to dedicate editorial space to easy targets like screw caps and not to wine quality. Most tasting notes are usually full of pleasant descriptors about what each wine offers without any indication of the quality of the wine. Is it good? What does 89 points mean? Is it really that much better than 88 points? Is it good? What about the crap? Surely there must be some crappy wines, why aren’t they reviewed anywhere in the reviews. Oh, maybe it’s because they’ve payed for the full page advertisement on page 3? Things that make you go, “Hmmm…”
And then there’s VQA…
So there are only a few things with which to get started. For our podcasts, we’ll be tasting a couple of wines each episode and discussing a theme with our panel of local wine lovers. Please tell your friends who are interested in BC wine to get ready for a new generation of wine discussion. Cheers!